I was flicking through my linkedIn notices and news items and spotted this great entry on the IPL Blog:
http://blog.ipl.com/telecoms-media/the-shop-sells-more-if-its-doors-are-open/#more-1750
Services are the way to reach customers, it pretty clear to me and the guys at IPL seem to agree too. Although I have to admit a certain bias towards the IPL comments as an ex-employee of IPL, I still have a keen interest and still have a number of connections to the IPLers.
